At sg777, your personal data is treated with the same care we put into every game we build. This Privacy Policy explains exactly what information we collect, why we collect it, how we use it and what rights you have over your own data. We believe in being straight with our players — no hidden clauses, no surprises.
These six principles guide every decision sg777 makes about your personal data. They are not just promises — they are built into how our systems work.
Every piece of data you send to sg777 — from your registration details to your payment information — is protected by 256-bit SSL encryption. This means your data is unreadable to anyone who might intercept it in transit. Encryption is not optional at sg777; it is the baseline.
sg777 does not sell, rent or trade your personal information to any third party for marketing purposes. The data you share with us is used solely to operate your account, process your transactions and improve your experience on the platform. That is it — nothing more.
sg777 only collects the data that is genuinely necessary to provide our services. We do not ask for information we do not need, and we do not store data for longer than required. When data is no longer needed, it is securely deleted from our systems in accordance with our data retention schedule.
This Privacy Policy tells you everything about how sg777 handles your data. There are no hidden data practices, no undisclosed sharing arrangements and no small print that contradicts what is written here. If we ever change how we handle your data, we will update this policy and notify you directly.
Your data is stored on secure servers with restricted access. Only authorised sg777 personnel who need access to your data to perform their job functions can access it. All access is logged and monitored, and our systems undergo regular security audits to identify and address any vulnerabilities.
You have the right to access, correct, delete and export your personal data at any time. sg777 makes it easy to exercise these rights — simply contact our support team and we will respond within 30 days. You are always in control of your own information at sg777.
sg777 is operated by SG Gaming Ltd ("sg777", "we", "us", "our"). We operate the online gaming platform available at sg777.bid, including all games, features and services accessible through that platform. This Privacy Policy applies to all personal data collected by sg777 in connection with your use of the platform.
For the purposes of data protection law, sg777 is the data controller in respect of the personal data we collect from you. This means we are responsible for deciding how and why your personal data is processed, and we are accountable for ensuring that processing is carried out lawfully and fairly.
Questions about your data? You can contact our data protection team at any time by emailing [email protected]. We aim to respond to all data-related enquiries within 30 days.
sg777 collects personal data from you in several ways — directly when you register or interact with the platform, automatically when you use our services, and occasionally from third parties such as payment providers. Here is a breakdown of the categories of data we collect:
| Category | Examples | How Collected |
|---|---|---|
| Identity Data | Full name, date of birth, username, password (hashed) | Registration form |
| Contact Data | Email address, phone number | Registration form, account settings |
| Financial Data | Payment method details, transaction history, deposit and withdrawal records | Payment processor, account activity |
| Verification Data | Government-issued ID, proof of address | KYC verification process |
| Technical Data | IP address, device type, browser type, operating system | Automatically via cookies and server logs |
| Usage Data | Games played, bets placed, session duration, pages visited | Automatically via platform analytics |
| Communications Data | Support chat transcripts, emails sent to sg777 | Customer support interactions |
sg777 does not collect any special category data such as racial or ethnic origin, political opinions, religious beliefs, health data or biometric data, except where strictly required by law or with your explicit consent.
sg777 uses your personal data for the following purposes:
sg777 will never use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent.
sg777 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
sg777 does not sell your personal data to third parties. We may share your data with the following categories of recipients, strictly on a need-to-know basis and only to the extent necessary for the stated purpose:
No cross-border transfers without safeguards: If sg777 ever needs to transfer your personal data outside your home jurisdiction, we will ensure that appropriate safeguards are in place to protect your data to the same standard as required under applicable local law.
sg777 uses cookies and similar tracking technologies to operate the platform, remember your preferences and analyse how players use our services. Cookies are small text files stored on your device when you visit sg777.bid. They help us provide a smoother, more personalised experience.
We use the following types of cookies on sg777:
You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the sg777 platform.
sg777 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements. The specific retention periods we apply are as follows:
When data reaches the end of its retention period, sg777 securely deletes or anonymises it so that it can no longer be linked to you as an individual.
You have a number of rights in relation to the personal data sg777 holds about you. These rights are set out below. To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days of receiving your request.
sg777 respects your data rights. Here is what you can ask us to do with your personal information at any time.
You can request a copy of all personal data sg777 holds about you. We will provide this in a clear, readable format within 30 days of your request.
If any of the personal data sg777 holds about you is inaccurate or incomplete, you have the right to ask us to correct it. You can update most information directly in your account settings.
You can ask sg777 to delete your personal data in certain circumstances, such as when the data is no longer necessary for the purpose it was collected. Note that some data must be retained to comply with legal obligations.
You can ask sg777 to restrict the processing of your personal data in certain circumstances, for example while a dispute about the accuracy of your data is being resolved.
You can request that sg777 provides your personal data in a structured, machine-readable format so that you can transfer it to another service provider if you wish.
You can object to sg777 processing your personal data for direct marketing purposes at any time. You can also object to processing based on legitimate interests, though sg777 may be able to demonstrate compelling grounds to continue.
sg777 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not register an account or use the sg777 platform in any way.
If sg777 becomes aware that personal data has been collected from a person under the age of 18, we will delete that data immediately and close the associated account. If you believe that a minor has registered an account on sg777, please contact us immediately at [email protected] so we can investigate and take appropriate action.
sg777 uses age verification technology during the registration process to help prevent underage access. However, we also rely on parents and guardians to monitor their children's online activity and to make use of parental control tools where appropriate.
sg777 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, loss, destruction or alteration. These measures include:
Data breach response: In the unlikely event of a data breach that affects your personal data, sg777 will notify you and the relevant authorities as required by applicable law, without undue delay. We will also take immediate steps to contain the breach and prevent further unauthorised access.
While sg777 takes every reasonable precaution to protect your data, no online platform can guarantee absolute security. You also play a role in keeping your account secure — please use a strong, unique password for your sg777 account and never share your login credentials with anyone.
sg777 may update this Privacy Policy from time to time to reflect changes in our data practices, changes in applicable law or improvements to our platform. When we make changes, we will update the "Last updated" date at the top of this page.
For significant changes that materially affect how we process your personal data, sg777 will notify you directly via your registered email address or through a prominent notice on the platform before the changes take effect. We encourage you to review this Privacy Policy periodically to stay informed about how sg777 protects your data.
Your continued use of the sg777 platform after any changes to this Privacy Policy constitutes your acknowledgement of the updated policy. If you do not agree with any changes, you may close your account by contacting [email protected].
If you have any questions, concerns or requests relating to this Privacy Policy or the way sg777 handles your personal data, please get in touch with our team. We are here to help and will respond to all privacy-related enquiries within 30 days.
For questions specifically about responsible gaming tools and self-exclusion, please visit our Responsible Gaming page. For the full terms governing your use of sg777, please read our Terms and Conditions.